Black Excellence: Maeva Heim
Bread Beauty Supply Makes Frizzy Hair Aspirational
Ahead of the brand’s launch at Sephora, founder Maeva Heim chatted with Allure about creating products that are formulated to help people with 4C textures embrace “lazy girl” hair.
Our founder, Maeva, spent a lot of time hanging around her Mum’s braiding salon in Perth, Australia, as a tiny and impressionable human. Beauty and hair products punctuated her everyday, and became a cornerstone of her growing up.
Maeva spent her early career working at global ‘big box’ beauty brands. But something didn’t feel right. She wasn’t really acknowledged in mainstream hair conversations, and struggled to find clean hair products that were uncomplicated, practical, and fun.